The best way to get a good idea is to get a lot of ideas.
– Linus Pauling
Nov 2016 –Current
Lead creative for Experiential team in NYC working across clients such as American Airlines, American Express and the Grace Farms Foundation.
Jan 2017 –Current
Creative consultant for BlackBook across their digital publication and BlackBookContent, their content and digital agency.
Associate Creative Director
Jun 2014 – Nov 2016
Assisted the start up of New York office for successful Australian agency, cummins&partners. Worked directly with the CEO to set up the new office and win first clients. Work includes Bendon lingerie/Heidi Klum Intimates, Perrier-Jouët champagne (Pernod Ricard), Patch'd phone smartchip.
User Interface Designer
Dec 2013 – Jun 2014
Working with a User Experience Designer to create desktop and iOS applications.
Senior Art Director
Jun 2012 – Jun 2014
Partnering with a copywriter, I have developed best in class creative, digital, TV, print and social media elements for our clients including Citi bank and Great Grains cereal. In addition I work as part of the pitch team to drive all new business opportunities and responses. Reporting to the Creative Director, I mentor creative interns and manage external agency resources.
MKTG (formerly Apollo Nation)
July 2009 – May 2012
Created campaigns that successfully won pitches and ongoing business with Malibu Rum, Absolut Vodka and LG. Developed concepts and key art; directed photoshoots; copywriting; design and development of creative from initial design to finished art. Mentored and coached the Junior and Mid-weight Designers, engaged external suppliers and freelancers as required and was 2IC to the Creative Director managing the creative department in his absence.
The Zoo Republic
Apr 2005 – July 2009
Starting as an intern I was twice promoted to Junior Designer and Mid-weight Designer. I worked with our top clients including Coca-Cola, KFC, P&G & Unilever. Highlights included designing new ‘street’ influenced uniforms for KFC which were produced at a national scale and being awarded the ‘agency exchange’ representative to partner agency Upshot in Chicago, USA.
Education and AchievementS
Music - Collaborations/
Ad Writers & Art Directors School (AWARD)
Awarded a Bronze Clio for the collaboration of Heidi Klum Intimates, Heidi Klum and musical artists Sia creating a branded content piece that's been viewed on YouTube over 80 million times.
At AWARD School I was selected out of over 1000 entrants who submitted their portfolio of work. Attending in Sydney, I was tutored by some of the most respected creatives from leading agencies including JWT and Innocean.
Australasian Young Achiever of the Year (Creative)
Through the Australasian Promotional Marketing Association (APMA), our industry body, I was awarded Australasia’s Young Achiever of the Year for Creative Services in 2010.
Bachelor of Design
2001 – 2005
College of Fine Arts, University of New South Wales, Sydney. Majored in Graphic Design, Textile and Jewellery Design.