patch'd

Client: patch'd

Brand identity, Launch Campaign, Art Direction, Design.

Patch'd protects against smartphone radiation.

Working with a copywriter, we named the product, previously named the brainwave smart chip, created a brand identity, product design, packaging and launch campaign. 

The name 'patch'd' references the product's application to a smart phone. 

Acknowledging that fear of radiation is universal, the ads exhibit a self-effacing tone; focusing on what the device doesn't do. 

 Before

Before

 After

After

 Digital Banner

Digital Banner

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